7 Logo Colours and their Meanings

One of the most important things to consider when creating your logo and brand is colour. How do you decide what colour best suits your business?

It’s all about your business attributes, once you know what they are, it’s a whole lot easier. Here are seven colours and their attributes.

Red is the colour of passion, it stands for power, love, energy and fun. If your business is all about enthusiasm and action, then like Coca Cola, red is a great choice for you.

Blue indicates trust, reliability and intelligence. Think IBM; it’s corporate, confident and professional. Other attributes of blue include loyalty, peace and authority.

Green is for growth, organic, natural, fertility and relaxation. That’s why green is used a lot in beauty and wellness branding, it’s the colour of youth, luck and healing.

Yellow is sunny, happy and bright. Think energy, joy, warmth and intellect. Yellow is often used in children’s branding, it’s a primary colour, the colour of creativity and light. Is your brand joyful and warm?

Purple is rich, luxurious and wealthy. Purple is also the colour of spirituality and magic, it’s mysterious and inspiring with a touch of soul. Purple is a great colour for those businesses in spirituality and connect-ness.

Orange is a strong colour, its attributes are determination and potency, success and vitality. Orange is encouragement and productivity and suits businesses that are strong and proud. The French love orange.

Pink is the feminine of colours, it exudes calm, stillness, serenity and peace. It’s caring, accepting and loving. That’s why pink is often the chosen colour for women’s health brands such as the National Breast Cancer Foundation.

So, which attributes are matched to your business? Did you find a perfect match?